Myddfai

Discipline

Packaging

Awards

DME Award

Myddfai is a Carmarthenshire based social enterprise with a strong company culture creating a range of luxury, ethically sourced and produced toiletries. They are passionate about sustainability and their mission is to provide employment and volunteering opportunities within the local community. Profits are used for rural regeneration within the surrounding area and they provide work experience for adults with learning difficulties.

Kutchibok was approached to rebrand the toiletries range to better reflect the values they’d developed over the past six years.

We created bottle labels and a new packaging solution to display a broad range of bath and body products appealing to the luxury hotel market.

“We decided to redesign our toiletry ranges with new labels and a revised marketing approach. We tendered for design professionals and found Kutchibok.

Our remit was to lift the product range to a luxury brand which could be marketed to boutique hotels and upmarket guest houses and B&B’s. Kutchibok set about the task in a manner which guided us, as newcomers to this marketing minefield, with a down to earth, friendly and efficient attitude. Developing our limited thoughts and expanding them into the innovative and eye catching designs that you see on our products today.

The new labelling has enables us to reach customers who would only consider established high end brands previously and we have seen our customer base and turnover increase since the revamped designs have hit the market place. The products have also received a European Design Award.

We would highly recommend Kutchibok for all your design requirements”

Mike Hill
Managing Director
Myddfai Trading Company