Mrs Bedford’s Jam

Discipline

Branding / Packaging

Awards

Cardiff Design Festival
Best Welsh Packaging design

Inspired by the epicurean pleasures of Victorian afternoon tea, the French producers wanted to utilize only the finest ingredients and authentic, traditional cooking methods to produce this luxurious product.

We used a monochrome palette on the label to contrast with the rich tones that emanate from the jams with dramatic effect. This palette is echoed on the lid using detailed Victorian floral motifs.