Cardiff Metropolitan University
Cardiff Metropolitan University celebrated its 150th anniversary in 2015. We were asked to refine and update the existing logo following the re-naming of the University – formerly UWIC. Our redevelopment of the institution’s logo was three-fold.
The first undertaking was to overhaul the existing typography, which involved research, adjusting font weights, simplifying and re-shaping the type.
The second phase involved a re-drawing of the historical shield. Distillation of the mark included simplifying decorative elements, replacing any drop shadows with flat colour and replacing shadowed detail with a simple pattern where necessary.
The third stage of the updating was to form a cohesion of the shield and the typography to create a harmonious brand solution – re-engaging with the shield and emulating the longevity and history of the university.